I feel like my brand and Pentatonix brand sometimes don’t really… they clash a little bit.
Well, The Charcoal Project is my store that has designer products. It’s a brand that feeds the needs of a certain audience. The website focuses more on accessories and creating a look.
Obviously, as with any business, a celebrity can only add so much to a brand’s image or vision. So the product must be in keeping with the celebrity’s talents.
SportsCenter’ is the legacy brand at ESPN, I had a great year doing the show. But it was not a fit for me because ultimately I had a lot of things that I really wanted to say and wanted to express, and the ‘SportsCenter’ vehicle is not necessarily set up for that.
I am so grateful that respected global swimwear brand Arena stepped up to support U.S. Paralympics as a supplier. They also sponsor me individually, as their first Paralympic swimmer.
In the beginning of my career I was so tough on myself, because I knew I had to cement my brand, and I wasn’t very kind to myself.
If you’re not that big player, then nobody’s really gonna know who you are to promote the brand. If LeBron says, ‘Go buy this shoe, it’s amazing,’ I would probably go buy it. But if some random person on the street was like, ‘Hey, go buy this shoe,’ I probably wouldn’t.
I’m so proud of this opportunity I’ve been given by Boohoo. It’s a brand that I’ve loved since I was a young girl so partnering up with them is a very surreal feeling for me and I’m so grateful.
Just to brand somebody as actor and trivialize is wrong. I am running around in the heat, doing my work constantly.
I’ve been to many Games and Championships and the mascot plays a special part. It brings a certain energy to the event, to the brand and identity of the Games. Children gravitate towards it and it almost becomes the face of the Games if you like.
Content isn’t just a brand or message that you develop yourself and then throw out into the echo chamber. It’s a mirror.
We’re a brand, but I think the difference is that we know we’re a brand and we take advantage of that for our own benefit. We use it for us, not for other people.
It’s double standards when you’re young women. When we started out it was almost like, ‘This is your lane, stay in your lane. You’re the faces and the name.’ We’re not. We’re the brand.
I would never represent a brand that didn’t represent different shapes and sizes.
I really wanted to be a captain of industry. I worked at Unilever as brand manager for Lynx after university. While I don’t regret leaving, I wish I still had a bit of power.
You can’t brand an artiste and take away the fact that he or she wants to do something genuinely different.
I wore baggy clothes with a broad belt in strange colour combinations like yellow and purple! I wasn’t brand conscious.
What I really miss are Club Z brand ketchup chips. That was the Zellers brand. Something about those slightly stale, slightly gross, but kind of delicious chips that remind me of home.
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